Ramen/Vietnamese - VIFON
Vietnam Food Industries Joint Stock Company (state-owned VIFON), established in 1967, is the country’s leading manufacturer of instant noodles. Its specialty in rice noodles makes perhap the best instant rice noodles due to the high regard for rice noodles in Vietnamese cuisines.
The company use Vietnamese traditional food for its strategy to enter the market. It tries to create its own flavors using local ingredients in its authentic products. The company shipped its first batch of instant pho to the U.S. in late 1995 for free trial was an “instant” success. While it enjoy increasing sales every years, it have not yet penetrated into potential markets, as it has not yet tapped advantage of rice-based instant food or has any effective marketing strategies due to its use of exclusive oversea distributors.
The most notable thing in VIFON’s products, is the delicious cooked fish stock in retort pouch that is the only example of it from any manufacturers that we know of.
