Ramen/Indonesian - IndoMie
January 27th, 2006 :: noodleson
IndoMie is the top selling and favorite brand of Indonesia. Its brands of instant noodle commonly share a very distinctive Indonesian’s taste which you can quickly learn to tell apart from any others. Many indonesians have grown up on IndoMie’s and are quite fond of it still, unlike here in the U.S. where its generic stuffs become the object of distaste later in life.
Instant Noodless were first introduced in Indonesia by Supermie in around mid 1970s, then Indomie came along and grabbed market shares with its legendary Indomie Mie Goreng (fried moodle) flavor, which is still one of the best selling Indomie flavor even after all these years.
Indomie is so popular among Indonesians, that many street vendors are selling boiled Indomie (Indomie rebus) with or without extras. If you live in Indonesia but haven’t tasted Indomie, then you are not an Indonesian, it’s as simple as that.
IndoMie is just one of the instant noodle brands from PT Indofood, a premier processed foods company in Indonesia and one of the world largest instant noodles makers, partly due to the size of its own domestic market (it has about 80% of the U.S. population and eats instant noodles as a stable.) Indomie, Sarimi, Pop Mie, and Supermie belong to the same parent company. Instant noodles manufacturing today in Indonesia is highly integrated and automated, being dominated essentially by one giant conglomerate.
IndoMie brand was originally made by PT Sanmaru in 1971, but in the mid-1980s was acquired by PT Infofood, an affiliate of Salim Group. The parent company’s official history is muddled by mergers and acquisitions, and much of this aggressive growth is vertical, including ingredients, production, packaging, distribution and shipping. Interestingly, it plans to expand its estimated 100,000 hectares of oil palm plantation to 300,000 hectares over the next decade.
IndoMie is the top selling and favorite brand of Indonesia. Its brands of instant noodle commonly share a very distinctive Indonesian’s taste which you can quickly learn to tell apart from any others. Many indonesians have grown up on IndoMie’s and are quite fond of it still, unlike here in the U.S. where its generic stuffs become the object of distaste later in life.
Instant Noodless were first introduced in Indonesia by Supermie in around mid 1970s, then Indomie came along and grabbed market shares with its legendary Indomie Mie Goreng (fried moodle) flavor, which is still one of the best selling Indomie flavor even after all these years.
Indomie is so popular among Indonesians, that many street vendors are selling boiled Indomie (Indomie rebus) with or without extras. If you live in Indonesia but haven’t tasted Indomie, then you are not an Indonesian, it’s as simple as that.
IndoMie is just one of the instant noodle brands from PT Indofood, a premier processed foods company in Indonesia and one of the world largest instant noodles makers, partly due to the size of its own domestic market (it has about 80% of the U.S. population and eats instant noodles as a stable.) Indomie, Sarimi, Pop Mie, and Supermie belong to the same parent company. Instant noodles manufacturing today in Indonesia is highly integrated and automated, being dominated essentially by one giant conglomerate.
IndoMie brand was originally made by PT Sanmaru in 1971, but in the mid-1980s was acquired by PT Infofood, an affiliate of Salim Group. The parent company’s official history is muddled by mergers and acquisitions, and much of this aggressive growth is vertical, including ingredients, production, packaging, distribution and shipping. Interestingly, it plans to expand its estimated 100,000 hectares of oil palm plantation to 300,000 hectares over the next decade.
