Humors

An excerpt from “Television Advertising Complaints Reports”

A cartoon advertisement for Bachelors Pot Noodle set in a frosty playground featured a schoolboy with his tongue frozen to a metal post. The teacher on playground duty had been called to help and initially seemed concerned, assuring the boy that she would get him a “warm sponge”. However, when she saw her Pot Noodle on the kitchen bench her concern changed to complacency and her priority to eating her Pot Noodle. The voice-over in the closing scene said “with Pot Noodle its all me, me, me.”

Noodle News

An excerpt from “Complaints over ‘offensive’ Pot Noodle ad” by Deborah Condon.

“A television advertisement for Pot Noodle has been accused of being sexually offensive, violent and discriminating against women, the Advertising Standards Authority for Ireland (ASAI) has said.”

“The ad begins with a couple eating sandwiches. The man is seen making a secret phone call and then visiting a ‘red light’ district in search of Pot Noodles. He approaches a number of women and in each case, is slapped on the face when he asks for the product.”

“He enters a shop and is told by the female assistant to meet her around the back, where both are then seen enjoying Pot Noodles.”

Ramen Trivia

Ramen has a complimentary influence with the pop anime culture in character, favorite food, eating contest, product, etc. Its more recent fame is championed by the popular Naruto and InuYasha anime on American TV.

Food For Thought

There is a Japanese proverb, “Two sheets of nori keep the doctor away.”

Nori seaweed has been valued as a food of longevity by Japanese people for a long time. It’s high in vitamin A, B1, B2, C and minerals, has as much protein as soybean and most easily digested.

Food For Thought

The secret of Japanese many flavors is in the three desirable taste components: glutamate acid (which tastes like kelp or konbu), inosinic acid (dried bonito), and guanil acid (shiitake mushrooms) - also called “the flavor of Japan.”

Recipes & Tips

There really is an art to preparing MI Goreng or Indonesian fried noodle, which can makes a big difference in how much you enjoy eating it - as anyone who love it can attest to.

Well prepared it has an almost buttery smooth rich taste without being either dry or watery. Enjoyed while hot, every delicious mouthful is a savory, spicy treat…an experience similar to eating good hot, spicy linguine in a rich buttery olive oil sauce.

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